One of the biggest, and most challenging river marathons  in the world.

At the very first Dublin Boat Show in 1960, a short canoe race took place on the river Liffey as part of the programme. From this small beginning emerged the annual Liffey Descent canoe marathon which attracts paddlers from all corners of the globe and it is now a major event of the international marathon racing calendar.

I was fortunate to be asked to cover the race and put together an edit that showcased how far the event has come but also how similar the race is to 60 years before.

High paced advert to encourage sign ups

I also covered the event in 2019 so I was asked to create an advert to let people know when the race was on and to encourage them to sign up. Check out the advert below.